1. Discover > 2. Define > 3. Design > 4. Develop > 5. Deploy

1. Discover Phase

The first step in any creative initiative is to discover the brand, the client, and key information to help identify the overall needs and scope of the project. In this first stage the goal is to understand who you are, and where you want to go. We take a hands-on approach to our Discovery phase - we like to get our hands dirty, and learn as much as we possibly can about the business. Time invested in this phase will pay off big time, which is why we do it first. Time spent in the Discovery phase varies depending on your specific needs, available information, and necessary details.

Why do this?

  • Identify your brand, vision, and strategy for your business.
  • Discover what your competitors have done, are doing, or are planning to do.
  • Learn how to best target your growth efforts
  • Get recommendations on how and where to spend budget and effort.


    What you'll get:

  • Clarification of your vision, strategies, goals and values
  • Research of key stakeholders' needs and perceptions.
  • Marketing, competetive, technology, and design audits
  • High-level planning and brand evaluation