Articles

Branding: Cost or Investment?

November 24, 2008

SUMMARY:How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment.

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3 Keys to Successful Branding for Small Business

November 15, 2008

SUMMARY:In order to achieve lasting success for you small business or organization you must develop an integrated, focused brand development strategy. This article informs you how to employ three key branding strategies to help grow your brand.

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Branding for Small Business - An Overview

November 5, 2008

SUMMARY: Branding and brand-building are vital components of any business’ success, but what about small business? Is creating a different, relevant, powerful brand identity really all that important for small businesses and organizations? Learn why branding is vital to the success of any small business in this overview of Branding for Small Business.

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The Essence of Brand Development

July 1, 2008

SUMMARY: What is a brand, and why is brand development important for companies and organizations? Learn about the importance and essence of brand development, as well as the brand development strategy of FiveSeven Studios, and Orlando creative consultancy that helps build brands and brand experiences.

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